The Brief
Making more of the social wall idea and integrating with Facebook, Twitter, YouTube, Instagram and Tumblr it is now even easier for a Trek America customer to create share and keep their Trek memories, and Trek Live now benefits from a live stream of aggregated social content providing fresh, authentic trekker experiences on Trek America Live.
What We Did
KMP Digitata further developed the Trek America Live platform to aggregate #tagged content from the main social channels used by Trekkers – Facebook, Twitter, YouTube, Tumblr and Instagram. This information is combined with a trekkers profile information to deliver a real-time trekker feed into their profile and the trek that they are on, with all content bubbling up to the home page of trek live.
The platform now better reflects what’s happening right now on Treks all across the USA, providing compelling user generated content to deliver a site that allows users to save and share their trek experience and that provides Trek America with the perfect platform to demonstrate their product and service in a way that resonates with their target audience. The platform also encourages users to tag their relevant content with a #tag (in order to feed into their profile, which in turn generates off site awareness for the platform, driving traffic and ultimately sales for Trek America.
