Thursday, 11th October 2018 - AZoNetwork was envisaged as the intersection between science and marketing. Established in 2002 with the simple mission of sharing science stories, that vision is now being realized. The Manchester-based scientific marketing specialist has recorded six consecutive years of sales growth, since raising $A2.5 million in 2012.
This run of form in terms of year-on-year sales increases has been accompanied by significant changes in-house. The scientific marketing specialist’s UK base of operations relocated to the NEO building in Manchester little over a year ago, and in just 12 short months the team’s headcount has increased by up to 40%.
This provided the impetus for a novel approach to scientific marketing. There are many digital marketing agencies in and around Manchester, but AZoNetwork’s platform-based strategy has cultivated several scientific marketing domains that simultaneously provide content, informative insights, and quality sales leads for clients across the world.
‘We’re in a great place here to demonstrate our unique potential,’ Dr. Ian Birkby said. ‘There are hundreds of digital agencies and PR outfits around us and we can do what they can do, but we do it on a platform of sites that in the last 12 months generated over 80 million unique visitors. In short, we can do everything your PR, Digital or SEO agency can do but we can generate unparalleled reach and results as we own a huge Science, Technology, Medical and Life science distribution platform.’
‘We’re very much on a growth curve as our mantra of “Marketing Science using Scientific Marketing” starts to resonate increasingly within our customer base,’ Dr. Ian Birkby explained. ‘Many of our clients recognize that they should be doing more in relation to inbound marketing, but they’re unsure as to the best approach, or struggle with resources.’
Dr. Ian Birkby well understands the complex landscape of scientific entrepreneurship. This is his second time around as head of a growth company with incredible prospects, having managed the operations of Dynamic-Ceramic Ltd. prior to its multi-million-pound sale in 1997.
The primary challenge for the team at AZoNetwork is often convincing individuals in the science, technology, life sciences, and medical spaces that digital marketing is not only worthwhile but essential.
‘We walk them through our circle of success, create content, distribute via web mobile and email, then analyze the performance via our in-house analytics platform, AZoIntel,’
Dr. Ian Birkby elaborated. This simple technique provides the basis for a robust and fully-bespoke digital marketing campaign that allows experts in even the most niche applications to reach interested parties and qualified leads.
‘Many of our top 20 clients are billion-dollar market cap-listed entities who have been with us for over 5 years, and last year increased their spend by an average of 34%.’
Dr. Ian Birkby is a former rugby-league scrum-half with a PhD in Zirconia Ceramics and Tribology. Earlier, he studied at the University of Salford and graduated with a First Class BSc in Metallurgy. Dr. Ian Birkby is available for interviews until October 20th.
Discover more at http://www.azonetwork.com/marketing-science/
