We've recently taken a close look at ourselves and how we can do things better. As a result Accord has unveiled its new brand identity to support our position as an industry-leading, award-winning marketing agency.
The result is a new name- Accord Marketing Ltd. There are also many subtle but meaningful changes, including a new, simplified website and a vibrant colour palette.
Our tagline- Brilliantly Joined Up- is bold rather than a boast. It represents our contemporary cross-platform approach and collaborative spirit across four offices.
We have also developed and upgraded our innovative business intelligence software, now renamed LOOP. This offers clients a truly unique insight into real-time campaign performance, allowing them to make decisions and optimise their campaigns at any time.
Accord's new promoted CEO, Sally Winfield, said 'Our brand refresh has been exactly that- refreshing for the company externally and for our employees. We hope that the new stragetic and visual identity will help us to even better serve our clients and industry, and we look forward to seeing how it evolves over time'.
Recently named a 'brilliant' place to work in the Best Company to Work for 2016 survey, Accord's acheivements have been continualy recognised by industry bodies. Recent accolades include winning Travolution's Best Website User Experience award and being shortlisted in the Best Online Advertising and the Best Website categories in the 2016 Marketing Travel Awards.
