Our Agency Insights Report and the roundtable event that followed it taught us a few things.
It taught us that agencies and tech businesses are looking for...
- Greater communication and collaboration between themselves and other businesses
- Professional development and upskilling opportunities for their staff
- More opportunities to raise their company profile and employer brand
- More procurement opportunities
- Ways to work more efficiently with clients
- More talent looking to work in the sector
As such, Manchester Digital is committing itself to the following outputs, aimed at helping with all of the above.
We are also open to suggestions for other topic titles and
Events
We will be looking to host events that will aim to encourage collaboration, knowledge sharing and business opportunities.
A rough outline/timeline for the events we plan to host in 2019 / 2020 are as follows
- May 28th 2019 Microsoft Advertising x Manchester Digital Agency Meetup - Join us as our partners Microsoft Advertising host an agency meetup.
- June or July 2019 - A collaboration/speed dating event for agencies and niche tech businesses looking to increase their network and find people to work with
- October 2019 - Meetup - Networking and knowledge share
- March 2020 - A procurement event featuring companies looking to meet agencies/tech businesses
Content
GUIDE - How to be a good client / How to work best with agencies
We're inviting agency figures to contribute to a collection of articles/guide in which we will educate non-tech businesses on how to be good clients and to ensure working with an agency runs smoothly.
A rough outline for sections can be found below
- How to know when you need an agency/things to consider before approaching one consider before
- How to choose the right agency
- How to write the ideal brief/tender
- How to work with an SEO agency
- How to work with a PPC agency
- How to work with a Development agency
- How to work with a CRO agency
- How to work with a creative agency
- How to measure results
- Pricing and budgets
- What to do when things aren’t working out
If you would like to feature in this guide, please contact thom@manchesterdigital.com to discuss what input you would like to make.
Agency Life
We would also like to publish a series of interviews/articles in which we invite agencies to discuss what it is like working at their agency. The purpose of this content series is to encourage more students/grads to consider themselves in a career with an agency.
If you would like your agency featured in this feature, again, please contact thom@manchesterdigital.com
