On Ada Lovelace Day (October 10), Booking.com announces its lead strategic sponsorship of Digital Her, Manchester Digital’s region-wide programme to support women in the tech industry, at its panel event at the Labour Party Conference in Liverpool.
Katie Gallagher, managing director at Manchester Digital, said: “We are thrilled to have the continued support from Booking.com for our work in encouraging young women into the tech industry as well as supporting them throughout their whole career. They are committed to improving the gender balance within the tech industry with their own initiatives, as well as supporting programmes with our not-for-profit organisation.”
“Diversity and inclusion in all aspects has been core to Booking.com’s culture since the company was founded, and we strongly believe that gender diversity is key to building a workforce that fosters innovation, collaboration and creativity and ultimately sets women up for success.” said Matthias Schmid, SVP for the Booking.com Trips division.“While the industry has made some important strides in recent years, we know there’s still a long way to go, and we believe that Booking.com has an important role to play in encouraging more women to consider, discover and succeed in the technology industry across the UK as well as here, in Manchester.
“This is why we are extremely proud to support Digital Her, an initiative which not only aims to encourage more women to pursue careers in tech, but also provides women at every stage in their careers with access to the resources and opportunities they need for success.”
The mission of Digital Her is to inspire and empower more girls and women into the tech industry, as well as supporting them throughout their career. This is built around a very clear principle; ‘If she can see it she can be it’. This includes a wide-ranging programme including events at schools and colleges; Industry Insight Days; the MentorHER programme; the newly launched Digital Her podcast, as well as talks and panels around key dates such as International Women’s Day and Ada Lovelace Day. On top of that, Digital Her has an active Real Role Model community of more than 350 women who share their journeys online and at in-person events to help inspire the next generation of women in tech.
The digital travel platform also hosted a series of women in tech themed panel discussions at the Labour Party Conference in Liverpool this week, and the Conservative Party Conference in Manchester last week, as part of its ongoing aim to encourage equal access and opportunity for all within the technology sector. Manchester Digital MD Katie Gallagher took part in both of those panel talks.
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