Buzzin app works with Pride posters located around the city and in The Village. Users simply point their phones at the poster and the exclusive information will appear: map of the event, full line-up and most importantly, a clue which will lead people to the Secret Silent Disco.
The second main feature consists of bespoke ‘Points of Interest’ made especially for The Festival, guiding users to where all the amenities are: wristband exchange points, stages, VIP tent, food & drink, toilets, markets, aid, exits & entrances and many more.
Sparta Digital, the company behind the buzzin app, has been working with augmented reality for a while. ‘We’re constantly testing and trying this new technology for different projects, such as CityVerve UK’s £10m smart city demonstrator’ says Ashraf Anwar, Sparta’s Senior Developer. ‘Augmented reality is the current trend and it's a wonderful tool to work with and really gets people excited based on the amazing responses that we have received from our work so far. There are still other features that we have yet to explore so it's an exciting time ahead of us’ he adds.
Manchester Pride The Big Weekend is an annual LGBT celebration taking place in The Village over the August bank holiday weekend 25-28 th of August.
