EA and major rivals Activision Blizzard and Take-Two Interactive Software are struggling to sustain revenue growth as gamers migrate to casual and social games on the Internet and on mobile devices.
EA's business model is evolving as it increases revenue from online and mobile gaming, COO Peter Moore said in an interview. The Redwood City, California-based company publishes games including "Battlefield", "Star Wars" and "FIFA Soccer".
"There will come a point, whether it is two or three years from now, when we say. 'We are doing more in digital media now than we are in physical media,' and it's clearly ... not far away," Moore said, citing the rise of EA's digital revenue for the trailing 12 months to $1.3 billion.
As hundreds of thousands gamers gather in Cologne, Germany this week for the gamescom 2012 trade fair, investors doubt whether traditional games distributors are up for competition from the likes of Zynga, which distributes the large majority of its games via Facebook.
Source: Reuters