According to a report by Ad Age, Zuck & Co are so hell-bent on pulling in big bucks from TV admen that they plan to debut the dubious new feature no later than April of next year, though sources say they haven't yet figured out all the details.
Typical TV ads run about 30 seconds, but Facebook is reportedly considering capping the length of its video ads at 15 seconds. In a move that's certain to anger many users, however, sources say the company definitely plans to have the video component of the ads start playing automatically, and possibly the audio, as well.
Smartphone users with bandwidth-capped data service are likely to be particularly annoyed by this, given that Facebook plans to roll out the video ads to both the browser-based version of its service and its mobile apps. In fact, sources say Zuck's sales team has gone out of their way to demo the ads on mobiles and tablets in their meetings with ad agencies.
It's not immediately clear how Facebook plans to allow advertisers to target their video ads, including whether the ads will only be shown to a company's fans or to the mass Facebook audience at large.
Source: The Register
