American Soda came to Fluid Creativity last year with afantastic product chained to a tired looking website. American Soda are in thebusiness of selling imported American produced drinks and foods here in the UK,so the team at Fluid were excited to work on such an interesting and colourfulproject.
With a great product and a solid brand we simply needed totranslate their unique position into their website. This meant starting fromscratch with the website’s structure, improving the layout, usability, overalllook & feel and making it easy for new customers to navigate. The user isonly a few clicks from making a purchase, with everything as easy to follow asan American blockbuster.
As well as improving the website, our copywriter rewrote theproduct descriptions with a consistent, fun and tasty tone targeted at thereader - not the search engines. The end result is a site that reflects thebrand consistently and entices new customers to make purchases.
David Hughes, Owner and Managing Director of American Sodaadded “It was great to work with Fluid Creativity on our new site, theyunderstood our brand perfectly and made it quicker and easier for customers topurchase our products.”
http://americansoda.co.uk
