Manchester based digital agency Fluid Creativity have scooped the prestigious freshdigital “Business to Business” award at a ceremony held at the Hilton this week. The company was recognised for the innovative design and construction of the routesonline website.Since the relaunch in May 2008, the website has had over 1.5 million page views. The platform continues to evolve with the imminent integration of external event sites, and planned future development work already in the pipeline.With video playing an important role within the scheme of the website, Fluid Creativity designed and developed its own video encoding and streaming solutions catering for the specific requirements set by the client. Videos uploaded by users are automatically encoded to the correct format suitable for delivery from the website. This allows up to the minute delivery of video content from the key events in the route development calendar.Commenting on the award, Fluid’s Managing Director Lee Turner director said that “It’s fantastic that we have once again been recognised for our outstanding work. I along with the staff here at Fluid have dedicated a great deal of time and resources into producing what is now an award winning website. We are immensely proud of what we have achieved”
