The Mailbox app, which launched this month, is slowly rolling out invitations to people waiting in line. The excitement, according to its creators, is a testament to their frustration with existing, out-dated methods of dealing with email.
"The big shift is away from a mobile email client that is a shrunken version of a desktop email client towards a mobile email client focused primarily around processing and triage," said Gentry Underwood, the CEO and co-founder of Palo-Alto-based company Orchestra, which created the app.
The ability to "snooze" an email, which is to defer it to another time, whether later in the day, on the weekend, or until the following week, is one of the main features of the app.
"We want to decide ‘do I need to reply now', ‘can I deal with this later', or ‘should I get it out of the way and never deal with it again?'" he said. The other strong point is its use of gestural swipes for quickly archiving, deleting and filing messages, or adding them to lists, such as "to read", or "to buy".
Source: Reuters
