Unless users delete their Instagram accounts by a deadline of 16 January, they cannot opt out. The changes also mean Instagram can share information about its users with Facebook, its parent company, as well as other affiliates and advertisers.
The move riled social media users, with one likening it to a "suicide note". The new policies follow Facebook's record $1bn (£616m; 758 euro) acquisition of Instagram in April. Facebook's vice-president of global marketing solutions Carolyn Everson earlier this month had said: "Eventually we'll figure out a way to monetise Instagram."
A notice updating the privacy policy on the Instagram site said: "We may share your information as well as information from tools like cookies, log files, and device identifiers and location data with organisations that help us provide the service to you... (and) third-party advertising partners."
"To help us deliver interesting paid or sponsored content or promotions, you agree that a business may pay us to display your username, likeness, photos, in connection with paid or sponsored content or promotions, without any compensation to you," it said in its terms of use.
But Instagram said that its aim was to make it easier to work with Facebook. "This means we can do things like fight spam more effectively, detect system and reliability problems more quickly, and build better features for everyone by understanding how Instagram is used," it said in a statement.
Source: BBC News
