MANCHESTER-based design agency BGN has bolstered its offering with two new appointments to their growing team.
The agency, which is approaching the end of its second year in business, is already carving out a reputation for itself for its brand-led approach to business – maximizing the potential of businesses through effective design, executed across all platforms.
The new hires were strategically chosen to further differentiate the agency from its competitors by strengthening the teams offering in terms of skills, experience and business-minded approach.
Laura Coull has joined the Manchester-based team as brand planner, having worked previously at Amplifon and Unilever as a global communications manager.
Gary Ratcliffe has also joined BGN’s development team to bolster the agency’s in-house development capability. Previously, Gary worked at E-Jigsaw as senior web developer and has more than seven years’ experience developing and delivering bespoke websites.
The appointments come after an exciting start to the second year for the BGN team as they also take larger office space within Bruntwood’s flagship NEO building.
Antonio Giansante, operations director at BGN, said both new team members had proven that they understood business from a client’s perspective and were passionate about the impact that branding can have.
Antonio, who founded BGN in April 2017 added: “After what’s been a hugely successful first year and a half in business, we’re pleased to welcome Laura and Gary to the growing team here at BGN.
Gary has joined our development team, while Laura brings a wealth of client-side experience and understands business needs from a client perspective.
“Strategy and insight are the cornerstone of effective design and having someone like Laura to come in and manage the delivery of the brand and marketing strategies we put in place is invaluable for us and our clients.
“We believe in using brand to help businesses grow and as a tool to solve the problems they face. We are now better placed than ever to do just that.”
Laura added: “Joining BGN is an exciting opportunity for me.
“They are a young growing agency working on a real growth trajectory and have some really exciting projects with some great brands in a variety of sectors.
“There was real synergy when I met the team in terms of our brand-led approach to design and passion in making design effective for business.
“I am really looking forward to working with the BGN team and look forward to playing my part in both delivering their growth strategy and doing an exceptional job for our clients.”
Since launching in April 2017, the company has established a strong and diverse client base which includes NETSOL Technologies - listed on American stock exchange, The Nasdaq – Brand Attic, V1BE, Radio.co, Lancashire Farm and Natural Therapy London.
Key projects completed by BGN in the past 12 months include the launch of new spirits division Distilled for Carlsberg, brand evolution packaging and website for Lancashire Farm, strategy launch and overseeing a film called ‘So Far’ for Accent Housing, a rebrand for Brand Attic and a rebrand for Mark Hill Hair.
