Recently at RedStar we began examining our brand and moving it forward after 7 years of being called RedStar. After sometime we decided that we would return to our original cocept name WhiteStar.
The brand name doesn't come from the name of a spaceship in Babylon 5, as we kind of suggested in our announcement. But rather was inspired by the White Star Line, the builders of the Titanic and other amazing vessels.
The concept name from the other brand was inspired by the face that we are made of steel and we offer luxury to all of our clients, our motto has been and always will be "our only intention is to delight" and this fits in perfectly.
So today, we are beginning the process of Rebranding to WhiteStar, our website was rebuilt a few months ago with this in mind and today (as with our social media accounts) bares our logo. We will be continuing the roll out this brand update in the coming weeks.
