What does your organisation do?
"For most of us design is invisible. Until it fails”
Absurd is a Service Design & Engineering consultancy. We create harmonious experiences between customers and organisations.
We are design thinkers and problem solvers. Founded in 2016, we have a cross-discipline team; servicing clients globally.
Brands work with us because our independent status means we offer top tier services whilst maintaining a nimble “startup” mentality.
What do you think is currently the biggest issue facing the digital and tech industry?
As we continue to see big companies building design teams in house, for agencies
we need to demonstrate where we can add value.” Which for us, is looking from the
outside in, identifying problems and challenges across touch points between
organisations and their customers.
What is your organisation's biggest achievement?
“Growing from nothing to having a pan European client base, growing and
establishing our team and diverse skillset that we have brought together. We have a
cross discipline team that we have built from scratch including our strategic advisor
in the states, creating the perfect team dynamic.”
What would you consider to be your organisation's biggest challenge?
“Demonstrating value in the industry, what can we offer that they don’t have
internally. Our focus is helping businesses from the outside in, creating opportunities
to solve problems through design thinking.”
What do you think the future looks like for Manchester's digital and tech sector?
“ It is a pretty exciting time at the moment for Manchesters tech scene, there are a lot
of companies moving into the city centre and a lot of great agencies focussing in
different areas, it’s definitely an exciting time to be in Manchester”
Tell us something we might not know about your company?
"Well we have recently started with some great brands which we haven’t shouted about yet due to the early stages of the projects, we are looking forward to sharing this work later in the year.
The other thing would be our name, we are constantly asked why we are called Absurd. This goes back to the early days when we had won our first client and needed to move quickly in registering the business to get contracts in place. We were sat around a table batting ideas around and getting nowhere, at that point it was Sam who reminded us that “we were all in more than comfortable roles, with newborn babies and mortgages and we couldn’t even get past the first hurdle of choosing a name, it’s absurd”. So that was it."
Big thank you to Oli Taylor
Co Founder / Experience Design
Sam Gooch
Co Founder / Tech Lead
Ollie Bailey
Ollie.bailey@thissiabsurd.co.uk
Co Founder / Client Lead
