That's the view of Atul Bansal, co-founder of design company The Sheila Bird Group, who is working on a new Lever Street scheme which will aim to offer more high specification space.
The Sheila Bird Group has already worked with landlord Stevenson Estates and the digital agency The Neighbourhood on the revamp of 24 Lever Street, which is also home to training organisation Hyper Island and design firm Music.
Now it is teaming up with Stevenson Estates again to renovate a Georgian terrace at 8-14 Lever Street.
Mr Bansal said: "What we have discovered with Lever Street is we can accommodate businesses that want 3,000 sq ft, but there are so many people who want to be part of that culture that only want 1,000 sq ft.
"The rent's not that important. These people don't want Grade A, they want Grade A attitude. In the Northern Quarter there's a massive demand for 1,000-1,500 sq ft lets. And they don't want dirty, squalid space because that's what they're in now. The market's growing up and there's nothing there to fill it."
Source: The Business Desk
