MediaCityUK based Phoenix Digital have completed a major website build for electrical retail brand Bush, designed to simplify and enhance the after-sales customer journey.
The site has been launched to support customers post-purchase, providing them with one central hub to download manuals, seek assistance, view richer content and chat to support agents through the integrated live chat platform.
In a direct response for a more streamlined user experience, Phoenix Digital designed and built a dedicated, responsive customer support website for all 475 Bush branded products.
Key features include:
- Support contact options (telephone/email/live chat)
- Support content (video’s/interactive guides/manuals/FAQ’s)
- Links through to purchase the product (should users come across the site in a ‘pre-purchase’ capacity
- Registration of product/purchase for enhanced protection.
Phoenix Digital specialise in large-scale, bespoke web development, placing the user at the heart of every project. It was formed by Davinia Hamilton-Maddox and Chris Gibson, who have a combined 40 year’s industry experience, working with some of the biggest agencies and organisations across the North West. The agency has an impressive client portfolio including Argos, Joseph Holt Brewery and British Cycling.
Ian Fenton from Bush:
“We’re delighted with the new website produced by Phoenix Digital. We believe that having a dedicated support presence will not only strengthen the reputation of the brand but also support returns prevention. In addition, a branded site will enable us to support customers no matter where they purchased the item.”
Davinia Hamilton-Maddox of Phoenix Digital said:
“It was fantastic to work on this exciting brief with the Bush Marketing team. This area of top-level development is where we really specialise, and we were delighted that Bush recognised this, particularly after the success of our project with Argos.”
