Platform81, the digital marketing and creative agency based in Stockport, has launched a new website for Gymfinity Kids, the UK’s first quality gymnastic and ninja zone offering fun and exciting activities for children.
The project, which was secured in April, comes on the back of a successful 12-month relationship which has seen Platform81 provide a range of marketing services to support the launch of Gymfinity Kids during the opening of its first four sites in Leeds, Colchester, Reading and Farnborough.
Having conducted a user experience review of the existing site earlier this year, the design of the new website concentrated on a mobile first strategy. This allowed the team to tailor graphics and content for devices with potentially less bandwidth, focusing on key messages and stripping out unnecessary images. In addition, the composition of the webpages were designed with vertical scrolling in mind as content structure was a key.
Vicky Tamplin, Sales and Marketing Director at Gymfinity Kids, said: “Platform81 have been a huge support throughout the launch of Gymfinity Kids. Helping to develop the brand, from designing artwork for print to managing all online digital activity and building the website. They are a fun, creative team who have made a real point of getting to know and truly understanding the brand.”
Alec Middleton, director at Platform81 said: “We have supported Gymfinity Kids during the opening of four sites and look forward to being involved in many more, some of which are already in the pipeline.”
