PRWD, who specialise in onlineusability and software development, have recently picked up business fromretail giant JD Williams and award winning agency Fast Web Media, as well aslaunching their new e-commerce platform, UCDcommerce.
The new appointments are Rob Knight as LeadTechnical Architect and Katie Brunt as Marketing and Brand Development Executive.
The two new team members were selectedfollowing a remarkable recruitment process seldom seen in start-up businesses. Thisinvolved identifying the best candidates to operate in this fast expandingcompany using psychometric testing experts Psycuity.
Paul Rouke, MD of PRWD explains: ‘Wepledge to deliver to our clients a truly remarkable service – which means weneed to make sure all members of the team will deliver to the highest level ofservice.
Rob and Katie bring a blend of freshthinking and experience to the agency and we’re fully confident that ourimproved team will continue to deliver exceptional return-on-investment for ourclients.’
Rob Knight brings 9 years experience insoftware and web development, and joins from Ixis IT. At PRWD Rob will be responsiblefor continually enhancing UCDcommerce and developing the technical architecturefor web applications and software solutions.
Katie Brunt joins the team from Manchester MetropolitanUniversity. Katie will be responsible for developing the brand identity and awarenessof PRWD and their new UCDcommerce platform. Katie admits it’s a daunting task,‘Up until now PRWD gains much of its new businesses through word of mouth from previousclients, so not too much promotion of the business has been done. I have mywork cut out for me but it’s a fantastic company to work with and I’m enjoyingevery minute of it.’
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For more information, or to speak tothe team, contact:
Katie Brunt at PRWD Tel: 07891346630Email: katiebrunt@prwd.co.uk
Notes to editors
PRWD was established in 2006 by PaulRouke who specialises in online user experience, with over 7 years ofcommercially focused experience, providing user centred design, customerexperience and information architecture consultancy. He has worked on a diverseportfolio of brands and clients including Littlewoods Shop Direct, the CotswoldCompany and Nationwide.
UCDcommerce is PRWD’s new User CenteredDesigned e-commerce platform, aimed at serious online retailers who recognisethe importance of usability and user experience.
Website: www.prwd.co.uk
Online blog: www.paulrouke.co.uk
UCDcommerce platform: www.ucdcommerce.com
