BGN will be responsible for refining the Radio.co brand identity and the strategy behind it, as well as a full redesign of the brand’s website. The project comes at a time when Radio.co want to reposition themselves as a more premium, authoritative presence in the market, continuing to bolster the feature set of their platform along the way.
James Mulvany, CEO and founder of Radio.co said: “Radio.co is a live streaming platform for radio stations, DJs, musicians, record labels, brands, charities, in-store radio and more. We are excited to be working with BGN, a cutting edge agency on the rebrand of Radio.co.
After a successful first two years in business and having grown the product to over 3000 stations, we wanted our new brand and website to reflect our success and feel familiar, yet mature for existing customers and represent the leaps and bounds that we have made in terms of technology in our marketplace for potential new customers."
Paul Bailey, client services director and founder at BGN said: “We can’t wait to start working with Radio.co. Having used the platform ourselves, we’ve been so impressed with what James and the team have built, that we are delighted to be working with them to usher in the next phase of their brand-wide growth and development.”
