The agency, who have offices in Chester, London and Paris said that the new rebrand positioning is part of its wider ‘Reckless Reborn’ campaign. The campaign will see Reckless communicate a distinct shift in the way it is seen within the sector and how it approaches every project and client. Reckless are customer engagement specialists, focused on creating meaningful and profitable relationships between clients and their customers.
Managing Director, Callum Reckless said; “2016 saw Reckless celebrate its 9th birthday. Over the years, the agency has matured greatly... Our position within the market has kept pace; becoming a leading agency, as recognised this year when we were voted 6th Elite Agency in the UK. Our brand however, simply hadn’t evolved and the site did little to reflect what and who we were.
One of the key moments that drove the decision to rebrand was after interviewing a number of new candidates who were really blown away by the agency when they had come in to see us face to face. It was a bit embarrassing really, but we’d just been so busy with client work that we hadn’t taken time to look after ourselves.
It was pretty ironic, despite being engagement specialist, for too long we had neglected our own relationship with our brand; it was time to change.”
In 2016 alone, the Chester based agency has welcomed on board 9 new recruits, with an additional 3 team members poised to join by the end of the year. The agency has also expanded its service offerings to now include a dedicated ‘Digital PR’ service.
The launch of the new brand comes just months after the agency announced they had secured a substantial series of projects with leading facilities management and specialised catering company, Sodexo.
If you’d like to find out more about Reckless, visit their website www.reckless.agency
