Hosted by football commentator extraordinaire, Chris Kamara, the event will see the city and its two most famous tribes, use social media to turn a car – currently in pristine white – either Red or Blue, as they are encouraged to support their side to win the ride.
The stunt comes as Auto Trader launches its What Drives US Is You advertising campaign and follows the opening of a new office for 500 employees in Manchester’s First Street. To celebrate, they are giving away a brand new Toyota GT 86!
However, in a city famously divided by Red and Blue, Auto Trader is letting consumers have their say to decide the colour of the car.
Between 13:00 and 14:00 on Friday August 15th the car will be stationed in Manchester’s Spinningfields where two highly trained technicians – one representing each side – will colour the car based entirely on tweets submitted.
Getting involved couldn’t be easier:
- Between 13:00 and 14:00 on Friday August 15th the event is live and tweets will be counted
- Entrants tweet #Red or #Blue @Autotrader_UK
- The number of tweets submitted will directly influence how much of the car can be customised
- After 60 minutes, the colour with the most tweets will be declared the winner
- One twitter user who supported the winning colour will be randomly chosen to win the vehicle
The vehicle will then be professionally coloured entirely in either ‘sky’ blue or ‘devil’ red before being delivered to the lucky winner.
Jonathan Williams, Marketing Director at Auto Trader said: “Red and Blue have been the colours of Auto Trader ever since we started helping the UK buy and sell cars 37 years ago. Now we have a major office in Manchester it’s time for people to decide which side they are on. On August 15th, the people will decide once and for all who the biggest team in the city is.”
Auto Trader’s Manchester office is currently recruiting for 25 live jobs including Senior Test Analysts, Apprentice IT Field Engineers and Customer Services Advisors. For more information regarding career opportunities with Auto Trader contact recruitment@autotrader.co.uk.
