Manchester’s Refresh PR has secured three more tech clients - Digitonic, ELLO Media and Manchester Digital – to add to its growing roster of clients which require the skills of a specialist digital PR agency.
Digitonic, the smart mobile marketing specialist, creates conversational mobile experiences that help businesses acquire and retain customers using its proprietary technology. ELLO Media, powered by The Dining Club Group, is the B2B marketing agency which creates bespoke and tangible loyalty solutions for the UK’s biggest and brightest businesses. Manchester Digital is the independent trade association for digital business in the North West of England.
Refresh PR’s established tech team, led by Lucy Moore, has expanded with the introduction of three more members in the past six months. All have arrived at Refresh PR with unique experience in the tech sector, helping Refresh to become perfectly placed to grow its existing client base, service its new clients and become further embedded into the dynamic tech and digital community.
The team works with tech clients across the spectrum including agencies, established tech brands in all sectors, and start-ups. It offers a broad range of PR services but specialises in three core areas: awareness raising of the company, brand and its technology through clever content strategies; business development lead generation strategies; and PR strategies that work hand-in-hand with SEO teams to boost search rankings.
Refresh PR’s MD Laura Mashiter said: “The exciting developments that are taking place in the tech sector, generated by companies based here in Manchester, across the North West and throughout the UK, are consistently reshaping the way in which we live and work. For PR agencies, it’s a fantastic community to be part of, enabling us to deliver new ways of undertaking PR activity to match our clients’ innovations. It’s a really forward-thinking sector that the team really thrives off working in.
“Our tech PR offering was established several years ago and we’ve been able to harness the skills we’ve learned, which started with PR backlink building campaigns, to support clients outside of the tech space too. It means that this is an essential element of most client’s strategies now, whether in the built environment, food and drink or retail sectors, helping us to demonstrate clear ROI with our campaigns.”
Refresh PR was named the CIPR North West PRide Awards Outstanding Small Agency 2017 and also won the Best Business and Corporate Communications Campaign 2017.
