Leading commercial law firm Fletcher Day has appointed fast-growing Sugar PR in Manchester to manage public relations activity following a three-way pitch process.
Fletcher Day was established in London in 2009 and has grown rapidly to become one of the fastest growing law firms in the UK with offices in London and Manchester.
The firm enjoys a strong international presence and has strategic alliances with other law firms across the world. It is also the London representative member of the International Business Legal Consortium (IBLC).
Sugar PR has a brief is to raise the firm’s profile and its expertise in corporate and commercial work, commercial litigation, property litigation, insolvency and commercial property.
Jude Fletcher, Managing Partner of Fletcher Day, said:
“We wanted to work with a PR agency who understand the reality of doing business in today’s competitive legal environment. We’re confident that Sugar PR will assist our team and play a major role in growing awareness of our work in Manchester.
“It was important to us to work with a local PR agency in Manchester because we believe in working with local advisers who understand the marketplace better than anyone.”
Andy Herricks, Corporate Partner in the Manchester office of Fletcher Day, said:
“The firm has a strong presence in London and it’s important that we build on the existing brand awareness here in Manchester. We appointed Sugar PR to help us engage with the Manchester corporate and commercial market and to promote our name as much as possible in Greater Manchester.”
Pete Davies, managing director of Sugar PR, which is based on King Street in Manchester city centre, said:
“Fletcher Day is an exciting law firm with a first-class reputation in London. The firm is ambitious about growth in the Manchester market and we’re going to be working closely with the team to promote the good work they are doing with business owners and other professional advisers in the city.
“We’re all proud of this appointment and we’re already underway with our campaigns and drawing attention to some of the key corporate transactions and successful litigation matters the teams in London and Manchester are working on.”
