The free on-demand service will allow the supermarket's 15 million loyalty card holders to access TV shows and films online. Tesco is currently testing the service on its own employees before rolling it out "sometime this year", a spokesman told the BBC.
Clubcard TV will be powered by Tesco-owned online video provider Blinkbox. "We're always looking for new ways to reward our customers' loyalty," the spokesman said. "We're trialling Clubcard TV with colleagues to get their feedback before rolling it out more widely."
Tesco is not revealing the nature and extent of the content it will be offering, but titles listed on the promotional webpage include Superman Brainiac Attacks, Care Bears, and Two Pints of Lager and a Packet of Crisps.
Source: BBC News
