There is no industry likely to exceed the growth of digital marketing. Massive names have fallen because they have not got their digital strategy right. More and more businesses are seeking expertise from professionals.
The numbers surrounding online sales are phenomenal, with $4.5 trillion in global online retails sales estimated by 2021.
The great news is that 90% of searchers have yet to make up their mind about the brand they are likely to buy.
Here lies an opportunity that no business can afford to ignore. Online marketing is essential to secure a stake in this ever-increasing market. No business can afford to be invisible. Therefore, every business owner needs a digital marketing professional.
There is the potential of smartphones that can be harvested; everyone has one in their pocket right now. There is the power of automated tools for marketing, which could send exactly the right email to the right customer at precisely the moment they are pondering a purchase. There is the growing industry of video advertising, expected to be worth $22 billion by 2021. The opportunities are endless.
Point Blank Digital has created the below infographic which highlights just how important the digital marketing industry is becoming to businesses in modern day society and there are over 100 data points in this infographic which highlight the reasons as to why digital marketing cannot be ignored by businesses if they wish to survive.
This presents a fantastic opportunity for digital marketers and shows that securing a career in this industry now more than ever could have phenomenal rewards.
