The successful Manchester bid was chaired by former PwC senior partner David McKeith and also features former BBC broadcaster Felicity Goodey on its board.
YourTV plans to broadcast 24 hours a day, seven days a week and is promising a mix of news, culture, entertainment, sport and some user generated material.
The station will be led by Bryan Burgess, who was previously involved with Sky, TVAM and Manchester United TV.
The business was founded by former TV producer Jim Manson and Lin Glover, a former regulator with Ofcom's predecessor the Independent Broadcasting Association.
Mr Manson told TheBusinessDesk.com last year that the group had attracted funding from unnamed private and institutional investors.
Source: The Business Desk
