Dave mentioned to Mark that he was planning to launch a content consultancy but he didn't want to jump in without thinking it all through. He wasn't 100% sure what 'it all' was though. Mark mentioned his framework that he works with agencies on, to avoid the herding cats / startled rabbit (startled rabbits?) syndrome. Dave is an experienced podcaster. Mark blagged Dave's time as a podcast co-host / client combo.. and the Agency Thinking podcast was born.
After *some* editing (Mark and Dave talk way too much and both can go off at a (mostly helpful) tangent) the podcast is a pleasingly coherent guide to starting or rebooting an agency or bringing the agency mindset into a client organisation.
It should be helpful for agencies big and small as well as any other commercial creative service provider.
In season 1 we talk through the areas that co-host Dave needs to address, to successfully launch his content consultancy: setting goals, defining target audiences, pricing services, how to focus on new business and more.
Season 2 will widen out to include other contributors.. in what direction , we don't know.. we're design sprinting it now.
Have a listen at https://anchor.fm/agencythinking. At the time of writing the podcast is on Anchor and Spotify, with iTunes coming soon.
