Matalan, the leading fashion and homeware omnichannel value retailer, today launches its spring collection with a new multi channel campaign created by McCann Manchester.
A continuation of its We get it. We’ve got you. brand platform, The Best Worst Bits, is rooted in the chaos of family life, targeting everyday family heroes through fun creative storytelling centred around relatable moments. So whatever and whenever life does throw stuff your way, at least you can afford to look great doing it.
The Best Worst Bits, runs from 21st March to the end of April across TV, radio, OOH, digital and in-store. Media buying and planning was handled by Havas.
The TVCs, remind us of those moments that see plans go a little off-plan, from a giant wasp reigning havoc at a garden party to getting lost enroute to a wedding. However, in true Matalan style, the events don’t ruin the occasion but if anything raise a smile and help create the memories.
Charlotte Dewhurst, director of marketing at Matalan said: “We’re so proud of our everyday family heroes and all the wonderful product that serves them. We’re extremely passionate in continuing our reliability mission to show our customers that ‘we get it’ and ‘we’ve got you’ for all of life’s moments – the good, the bad and the chaotically funny.”
Imogen Tazzyman, executive creative director at McCann Manchester said: “It’s funny how often in life the worst bits actually turn into the best memories. No one remembers the occasion where everything went as planned. Everyone remembers the time the wasp gate-crashed the party and caused utter carnage. Luckily, Matalan has got you with all the quality and style you need to look great whatever life looks like. Bringing this idea to life was great fun and we’re so excited by the results.”
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global creative solutions company. The company is united across 100+ countries by a mission to build enduring brands together through the radical creativity of Truth Well Told. McCann Worldgroup was named Network for the Year by the Andys in 2024, Network of the Year by the EPICA Awards for the sixth time and ranked Most Effective Agency Network by the Global Effie Index 2023, for the fifth time. McCann Worldgroup network is comprised of McCann, MRM, CRAFT, and FutureBrand, and partners with Momentum Worldwide, Weber Shandwick and UM to deliver solutions across the entire marketing spectrum.
About Matalan
Matalan is a leading UK and international fashion and homeware retailer, with a mission to be the first choice for outstanding family value. With a large store network in excess of 270 UK and international stores and integrated e-commerce platform, Matalan is a trusted brand which puts its customer at the heart of its business and delivers unrivalled product choice and exceptional style and quality to over 11 million loyal shoppers every year. Matalan is famously committed to offering a compelling value focused fashion and home offering, that continues to help millions of UK household budgets go further.
Agency credit list:
ECD: Imogen Tazzyman
Strategy Director: Jordan McDowell
Creative Leads: David Ryan Jones & Lewis Dunlop
Business Director: Rebecca Ziantoni
Account Team: Emily Boggs, Tom Lilley, Florence Miller, Lucy Wainwright & Eloise Fenwick
Agency Producer: Milly Bennett
Client: Charlotte Dewhurst, Jen Shepherd, Kat Byrne, Kat Cowan, Gia Garvey, Lucy Kalus, Becky Coyne, Alex Davies
Prod Co: Barn Door Films
Director: Jim Gilchrist
Producer: Tex Travi
Product Manager: Esther Rich
Sound Design: Wave
Sound Engineer: Parv Thind
Voiceover Artist: Diane Morgan
Post Product: CRAFT
Edit: Billy Mead, TenThree
Online: George Hobbs
VFX: Rob Brown, Duncan Rudd,
Animation: Sam Brierley
Grade: Company 3
Colourist: Jean-Clement Soret
