Under the agreement, Dream Agility will manage tens of thousands of online shopping adverts for musicMagpie across both Google and Bing.
A current total of 30,000 stock keeping units (SKUs) will increase to 100,000 in the next few weeks, with Dream Agility using its market-leading platform to ensure increased sales of DVDs, CDs, mobile phones and other electronics.
Dale Goodwin, digital marketing manager at musicMagpie, said: “Traditionally our customers know us for buying their unwanted products, so online shopping has never been a channel we could use - but our new Store offers customers the chance to buy both new and fully refurbished goods at market leading prices. This lends itself perfectly to the price sensitive online shopping channel, so it’s vital we’ve got the very best resources at our disposal.
“Dream Agility’s platform and team provide us with a brilliant level of detail, control and insight, and we look forward to working with them closely over the coming months.”
Established in 2007, musicMagpie.co.uk is the most popular recommerce website in Europe, providing consumers with cash for their unwanted phones, CDs, DVDs, games and electronics. They have paid more than £75 million to over three million customers.
musicMagpie’s new store – store.musicmagpie.co.uk – now sells these refurbished products at market leading prices, as well as offering new releases, pre-orders and vinyl.
Dream Agility chief executive Elizabeth Clark said: “musicMagpie are a huge name and we’re enormously excited by the challenge of improving their shopping performance on both Google and Bing.
“Online shopping is key to any retail business, but the with the landscape constantly changing – just look at this month’s mandatory introduction of GTINs by Google for one example – it’s vital to have experts on your side. Our platform and our specialist knowledge should be a huge asset for musicMagpie during 2016.”
Dream Agility built the first dedicated tool that allows online advertisers to control and optimise their spend, conversion and ROI.
