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Redeye: The hard truth about omni-channel strategies

Omni-channel is the next step in the evolution of multi-channel marketing. Omni-channel is a strategy that delivers a personalised, relevant and timely message to consumers which is echoed and consistent across every channel. RedEye’s CEO, Garry Lee, talks about the steps we need to take to achieve this and how to break the bad habits that will hold us back.

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