Lancaster, UK – The Fabled Thread, a luxury embroidery company celebrated for its intricate designs and high-quality materials, is delighted to announce its strategic partnership with novi.digital, a leading data-driven SEO consultancy. This collaboration aims to enhance The Fabled Thread’s online visibility, making it easier for embroidery enthusiasts, artisans, and craft lovers worldwide to discover and engage with their expertly crafted products. By harnessing novi.digital’s expertise in search engine optimisation and digital marketing, The Fabled Thread seeks to connect with a wider and more diverse audience of passionate hobbyists across the globe.
The Fabled Thread has always been committed to fostering the creative spirit and confidence of its customers through its range of premium products. From beautifully curated embroidery kits to virtual courses and other learning materials, the company strives to make embroidery accessible and enjoyable for people at all skill levels. Every product is designed to inspire creativity and craftsmanship, helping individuals to refine their skills and find joy in the art of needlework.
Eppie Thompson, Founder of The Fabled Thread, expressed her enthusiasm for the collaboration, stating, "We are excited to start working with Novi to support our growing business as we reach out to new audiences, new markets and get more people interested in the power of sewing. Novi’s approach to working collaboratively with the team, to ensure we maintain our own brand integrity, is what drew us to them. We are excited for the journey ahead!”
Clare Anscombe Bennett, Director of Client Services at novi.digital has added, “I am delighted to announce that we are expanding our digital marketing agency with the addition of The Fabled Thread. This is a testament to our agency’s growth and our unwavering commitment to delivering exceptional service. We are eager to apply our innovative digital marketing strategies to help The Fabled Thread achieve their goals. Here’s to a prosperous and collaborative journey ahead!”
The Fabled Thread’s commitment to quality and innovation has earned it a loyal customer base, and this partnership is set to further enhance customer satisfaction. By leveraging novi.digital’s advanced analytics and targeted marketing strategies, The Fabled Thread aims to personalise the shopping experience for each visitor. This collaboration will also enable the company to stay ahead of market trends and continuously improve its offerings.
The partnership with novi.digital marks an important milestone for The Fabled Thread, as the company looks to expand its digital footprint and create a vibrant online community of crafters. With novi.digital’s SEO consultancy services, the brand aims to improve its visibility on search engines, making it easier for embroidery enthusiasts to find the tutorials, kits, and other resources that inspire them to engage with the craft. The aim is not just to sell products, but to build a strong community of people united by their love of embroidery.
Notes to editors
novi.digital is an award-winning and psychology-focused B2B digital marketing agency based in Lancaster, UK, specialising in data-driven marketing strategies that deliver measurable results. With a commitment to innovation and excellence, novi.digital helps businesses of all sizes navigate the complexities of the digital landscape to achieve their growth objectives. For more information about these partnerships or about novi.digital's services, please contact Laura.mills@novi.digital or visit the website at www.novi.digital. For further media enquiries about The Fabled Thread, please visit www.thefabledthread.com or contact Eppie Thompson at eppie@thefabledthread.com.
