Nublue helps launch world-first for footwear client, inov-8
Lancashire – 20.06.18
Today Cumbrian footwear pioneers inov-8 revealed the results of an ongoing project with the University of Manchester: a range of shoes incorporating Graphene in their rubber. Working together with North West based ecommerce agency Nublue, inov-8 launched their ground-breaking “G Series” to the world with an online campaign at midnight on 20th June.
Following an announcement of the G Series project in December 2017, Nublue have been working with the inov-8 team to design and development an online launch campaign, creating anticipation for the release, and applying the G Series brand to inov-8’s ecommerce platform.
In anticipation of the launch, Nublue implemented an international countdown – giving users across the globe a geo-specific countdown that auto redirected to the G Series landing page upon it’s midnight release.
Nublue’s expert designers and certified Magento development team worked with inov-8, to produce a dedicated landing page and product pages for the three G Series shoes, with category pages to follow as the roll out of their ground-breaking Graphene range continues. Full screen views reveal the innovative footwear in detail, whilst hotspots showcase each shoe’s key features.
The Nublue team aligned their Agile methodology with inov-8’s roll out strategy, breaking the project down into manageable sprints under their existing retainer relationship.
Nublue’s Megan O’Todd, Account Manager for inov-8 had this to say about the project:
“It’s been really exciting working with an internationally recognised brand such as inov-8. The whole team is passionate and 100% behind the brand – we have felt like we are a real extension of their own internal team. Helping inov-8 to evolve with this ground-breaking step is fantastic!”
Head of Ecommerce for Inov-8, Melanie McKay had this to say:
“The Nublue team worked closely with the digital team at inov-8 to create a digital home for the G-Series. The objective was to create a unique online space to showcase this truly innovative line of shoes, and it’s great to see this coming to life in the run up to the 12th July retail launch.”
inov-8 first joined forces with Nublue early last year to help evolve their online store strategically. They were looking for an agency who could become an extension of their own team and develop a long-term relationship to continually improve and develop their Magento 2 store. Prior to the G Series project, Nublue’s team of experts have also created a new EU store view, implemented free gift functionality and reviews, and enhanced product feeds.
The team continue to work closely with inov-8’s stakeholders, creating a strategic roadmap to grow inov-8’s online business in line with their ambitious targets.
Press contact
Kath Bell, Senior Events and Partnerships Executive at Nublue Tel: 0800 033 7074
Nublue combines design, development and hosting services to produce high-end ecommerce projects more efficiently. Our team specialise in conversion-focussed ecommerce websites and managed superfast hosting as standard. We achieve world-class results for thousands of clients, through a combination of Agile working and a team of Magento specialists. For more information visit https://www.nublue.co.uk/
