The new site comes after a full redesign using Magento.
Dedicated to football, Clubline offers a wide selection of the leading brand names in the sport such as Nike, Adidas, Prostar, Mitre and many more. Clubline Football offers great variety, quality and value. Backed up by knowledge, experience and a love of the game. The sports ecommerce site came to Nublue asking for a redesign of their site, the aims being modernisation and a more conversion focused layout/design using Magento Enterprise.
Agency Head at Nublue Matt Hutchinson, explained more: ‘A vital aspect of the rebuild and incredibly important to the client was to make improvements in user experience and make the customer’s path to purchase a smoother and easier route to take. A lot of research went into ensuring that well-informed decisions were made at every stage of the design and layout process. Everything from the site’s navigation to the placement of ‘call to actions’ help a customer easily progress from landing page to checkout.’
The new website is mobile optimised and features impressive new personalisation options so that customers can add names and numbers to kits and other clothing items and sports accessories whilst being able to visualise these changes pre-purchase.
Early signs are positive for the sports ecommerce business with the website having achieved some impressive improvement statistics in the month since launch. Conversion is up 63.58% and transactions by 41.72%. John Leonard, Web Manager for the brand seemed extremely happy with the outcomes. ‘Nublue are professional in approach and rigorous in application. They’re proving to be a pleasure to work with and an excellent partner in our ecommerce related activities.’
Another exciting and successful website launch for Nublue, continuing from their great start to 2017.
Press contact
Kath Bell, Senior Partnerships & Events Executive at Nublue Tel: 0800 033 7074
Nublue combines ecommerce, development and hosting services to produce high-end digital projects more efficiently. Our team specialise in conversion-focussed ecommerce websites and managed superfast hosting as standard. We achieve world-class results for thousands of clients, guaranteed through our certified ISO 9001 quality process. For more information visit nublue.co.uk.
