After 37 years in the industry, Mardon now trades with 35 countries worldwide and is one of the leading businesses in its sector, storing and shipping much of the cod, salmon, haddock and mackerel eaten every day.
Nublue have completely redesigned and rebuilt mardon.com with a fresh, modern design to showcase the people, the passion and the expertise behind the brand – putting a new, engaging twist on the traditional corporate website.
The new website has also been updated to communicate with prospective clients more clearly, engaging visitors and building vital trust and confidence in Mardon’s brand to help expand their business.
“It was a pleasure working with the Nublue team,” says Tom Crookall, a trader at Mardon’s Lancaster head office. “Throughout the process they were professional and receptive to our needs. We are very pleased with the final site and would be happy to recommend their services to other companies.”
Following in-depth consultation with their client, Nublue designed, developed, tested and launched Mardon’s new maritime-themed website to showcase their product range of fish, crab, whelks and bait attractively, to clarify Mardon’s high level of service and support, and to capitalise on their most valuable assets: their skilled international team, many with hands-on experience in the fishing industry.
The digital agency upgraded Mardon’s website to include an interactive new Meet the Team section, and changed how the site displays its important information about the company’s processing plants. The rebuild also includes new graphics and video content designed to bring the website to life – while automatically adapting its layout responsively, depending on a visitors’ device and screen size.
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- Nublue worked in close partnership with Mardon throughout the project, overhauling the site to create an engaging, high-end look and feel
- Nublue also provided superfast SSD web hosting to ensure Mardon slick, seamless load times for their website and to greatly improve user experience for visitors
- The website was designed to show why Mardon’s contacts should do business with the company, and to explain its unique selling points and more human approach
- Less text-based and more image-led design to create a more modern, appealing site
- Design uses a combination of text and large, reader-relatable images to explain Mardon’s technical processes and logistics experience clearly
- The website defaults in English but can also display in four other languages for international clients
- Google Analytics has been integrated with the website, enabling Mardon to measure their new site’s web traffic and to inform any future changes to the website
