Nublue launches new website Inspiredwallpaper.com for CWV Wallcoverings
Lancaster – 19.07.16
Lancashire ecommerce agency Nublue has launched an entirely new website for wallcoverings supplier CWV Wallcoverings. The new website, designed to be more impactful and inspiring for potential customers, offers an integrated checkout and an improved visual presence for the brand online.
CWV Wallcoverings is the company behind three leading wallpaper brands – Crown, Coloroll and Vymura who together have been providing stylish and contemporary wall fashion for over 100 years. They supply trusted names across the UK such as B&M, Homebase, The Range and over 100 independent retailers and decorating centres.
Nublue have created a more engaging and visually appealing design for Inspired Wallpaper, incorporating a full width cinematic carousel, creating an image-led first impression and reflecting the fresh, aspirational approach of the business. The new homepage will help display the variety of designs and styles the company offers.
Alongside the new and improved visuals, functionality has been brought up to speed too by adding an integrated checkout. The new website also offers a new visual search tool, helping customers to find products easily, filtering by colour, style and room.
A ‘Mood Board’ feature has also been integrated, allowing shoppers to add their favourite products from any range.
Matt Hutchinson, Agency Manager at Nublue had this to say about the new Mood Board function; “With the option to create multiple boards and added comparison options within the new feature, customers have access to a vital tool when choosing to redecorate. From the Mood Board; products can be purchased quickly and without fuss and customers have the option to share their favourites via email. This along with the new site design helps to keep Inspired Wallpaper’s customers engaged and inspired by their product range and enables them to create their own customer managed content.”
During the project Nublue’s team carried out front-end and back-end development using the latest version of the Magento ecommerce platform. With in-depth development and testing they also designed Inspired Wallpaper’s website to be fully responsive; able to adapt its display to suit any computer screen or mobile device.
Helen Farrelly, Commercial and Marketing Manager at CWV Wallcoverings, had this to say about the project: “We’re delighted with the new site Nublue have developed for us. Inspiredwallpaper.com is a fitting contemporary home for our 3 heritage rich wallpaper brands; Crown, Coloroll and Vymura. Our vision was to create a fresh, inspiring, magazine style format, that was easy to browse and shop and would showcase our fantastic wallpapers to the world. Nublue understood the vision and helped us bring it to life. Users can see fabulous full screen images and detailed close-ups showing luxurious textures, metallic effects and glitter embellishments and it offers all the details you need to know about any of our wallpapers. Our aim was to encourage users to browse and share, suggesting design ideas to inspire those who aren’t sure what look they want and giving them the confidence to be creative in their homes and to come back to the site the next time they’re decorating.”
More information
Inspired Wallpaper’s new site differentiates their three brands (Crown, Coloroll and Vymura). Giving each its own landing page – each tying in visually through design and function.
The fresh new feel of the site is designed to encourage customers to keep returning to the website.
The ‘Inspire Me’ page, created to suggest design ideas and looks to customers who maybe aren’t sure what they’re looking for, pulls together the blog, brands, brochure, mood board and selected ranges to help customers find their new favourite wall coverings.
Customers can now find their nearest stockist easily, by simply entering their postcode they’re given a Google Map, alongside the stockist’s information.
Nublue have introduced a smooth and straightforward checkout procedure. The checkout allows customers to sign in or create a new account but if they choose neither they will check out as a guest, ensuring sales aren’t lost at the last moment.
Press contact
Kath Bell, Business Development Executive at Nublue
Tel: 0800 033 7074
Nublue combines web design, development and hosting services to produce high-end digital projects more efficiently. Our team specialise in conversion-focussed ecommerce websites and managed superfast hosting as standard. We achieve world-class results for thousands of clients, guaranteed through our certified ISO 9001 quality process. For more information visit nublue.co.uk.
