So far, 2022 has been an interesting year – especially for advertisers.
This is the first year (since the pandemic began) that we have so few restrictions, and OOH (out-of-home) advertising is seeing huge returns for advertisers.
With that being said, there is no denying the impact that digital advertising can have. For advertisers, especially those wanting to easily quantify the success of their campaigns, digital advertising is a no-brainer.
Recently, we discussed some of 2022’s most promising digital advertising trends. But which ones have we left behind?
Today, we’re going over the digital advertising trends that we’re leaving behind in 2021.
Let’s get started!
1. Relying on a particular channel
When we think about digital advertising, we tend to focus on the more traditional digital advertising channels, such as Google ads, Facebook ads, or other forms of PPC advertising on social media and search engines.
But the truth is, these aren’t the only options available to advertisers anymore.
While, for many brands, staying focused on these channels will work well, other brands may be limiting themselves and their reach by focusing on these channels instead of exploring new avenues.
Other digital advertising channels that should be considered by advertisers include digital OOH (DOOH) campaigns, advertising in the metaverse and in-game advertisements.
For advertisers, thinking outside of the box is essential, which is why exploring meta, DOOH, and in-game advertising possibilities is so important.
2. Focusing (only) on mobile users
Of course, making sure that your campaigns are mobile-user friendly is beneficial.
But there are a few caveats here.
Advertisers should still be considering desktop users, too.
While the rise of portrait-style video content (we’re looking at you, TikTok) has meant that many ads need to follow this same format, not all brands will see success in focusing on mobile users.
And those brands who can reach their audience on their mobiles should consider whether it is worth also ensuring their campaigns are optimised for desktop.
3. Show that you care
In 2022, it isn’t enough for brands to say that they care about a certain topic.
It can be tempting for brands to include their brand values in their advertising. In fact, this is incredibly important, especially on platforms where there is limited space to tell your brand story.
Now more than ever, customers want to know that they are supporting brands who care about a cause that is important to them – whether that cause be environmentalism or something else.
But it isn’t enough to say that you care. Instead, consumers want to be shown that you care.
So, let’s say that your haircare business cares about the rainforest. That’s brilliant, but how can you show customers that you care? How are you acting on those ethical concerns?
In a similar fashion, if your brand voices support of the LGBTQ+ community during Pride Month, how do these values influence their actions throughout the rest of the year?
If you can clearly show your customers not only what causes are meaningful to your brand, but also how you are actively supporting these causes, then you can quickly establish trust with your target audience.
In 2022, we’re leaving behind empty words in our advertising.
Which digital advertising trends will you be leaving behind in 2021?
If you’re looking to take your digital ads to the next level or are wondering how they can work for your brand, get in touch us at One Day Agency.
