With 68% of adults watching ads on live TV each day, it is no surprise that TV advertising is the most effective offline channel, beating out both OOH and radio advertising when it comes to yielding actual results.
Not only that - a successful TV ad's impact on customers can last for up to 2 years after the customer has seen the advert.
This shows how, when done right, TV advertising can be a huge asset for brands. And that's not all...
Here's why you should consider TV advertising for your brand.
1. A part of everyday life
In March of 2022, UK adults watched around 1 hour and 59 minutes of commercial linear TV each day. Meanwhile, around 17 million people in the UK use a video-on-demand player to catch up on their favourite binge-worthy shows at least once a week.
And it's not only viewers who are flocking to the TV.
In 2021 alone, there were over 1,000 new advertisers on TV in the UK. Perhaps one of the reasons for this was that TV had proven itself to be one of the more pandemic-proof advertising options for businesses.
Where other channels, such as OOH, struggled for a few months in 2020, TV ads saw huge returns on their investment. While times may change and digital ads keep increasing in popularity, TV remains a constant in many of our lives. As a result, advertisers can feel confident when putting their faith, creativity and ad-spend into this tried-and-true channel.
Though competition is high when it comes to TV ads, the format also provides almost limitless possibilities for advertisers to get creative and make a lasting impression on their target audience.
2. Building brand recognition
While TV ads can certainly be used to successfully advertise a new product, service or deal, one of the biggest benefits of TV advertising is that, when done right, TV ads can have a significant impact on your brand, establishing and building brand recognition and awareness.
This is particularly effective for smaller brands. Small brands, particularly online brands, with less available social proof (such as reviews or word of mouth) to rely on, can struggle to compete with their competitors, especially when it comes to search.
That’s where brand advertising comes in. If consumers remember your brand, they will be searching for your brand in their search engine. Whereas, when searching the product they would like to buy, smaller brands can often lose out to bigger brands with a larger PPC budget.
These are just a few examples of the many benefits that brands can enjoy from their TV ad campaigns.
In order to reap these benefits, brands need to target their ads to reach their target audience where they are, and make creative ads that encourage those audience members to take action.
At One Day Agency, we can help.
As a TV advertising agency with years of experience creating stunning, memorable ads that yield great results (for years to come!) for our clients, we know exactly how to make your brand pop.
If you’re looking to turn up the volume of your brand awareness with your TV ads, or are interested in learning how they might work for your business, get in touch with one of our TV advertising experts at One Day Agency.
