The way we celebrate Mother’s Day is changing.
The truth is, there is no one definition of the term ‘mother’, meaning that Mother’s Day is going to look a little different in each household.
For brands, this means that our Mother’s Day campaigns need to make everyone, regardless of their situation, feel included. After all, Mother’s Day is a celebration!
Whilst a Mother’s Day campaign may not be the right fit for every brand, for those who do want to run a successful campaign for Mother’s Day, understanding the role of Mother’s Day in 2022 is essential.
So, how can brands leverage Mother’s Day ads to reach wider audiences in authentic ways that drive actual results?
Let’s find out.
Here’s how to create the perfect Mother’s Day 2022 campaign for your brand.
How is the meaning of Mother’s Day changing?
In the past, Mother’s Day has typically been used to celebrate the mother of a family or an individual. It is celebrated all over the world on different days.
But in 2022, we need Mother’s Day to do more than that.
Everyone’s family situation is different, and every mother is different, too.
We need Mother’s Day to be for everyone, including those without mothers, and for those mothers who do not fit the stereotypical role of mother.
The day also provides us with an opportunity to reflect on the important role that mothers have in society in general.
Campaigns that inform audiences about important historical figures who were also mothers, and of some of the most heroic things mothers have done, can go a long way towards celebrating the day.
It also gives you plenty of opportunities to create and post engaging, organic content about Mother’s Day.
Sounds like a win-win to us!
What does being a mother really look like?
There is no one image that can represent all mothers. Some are businesswomen, some are doctors, some are artists, and some stay at home.
But all of them are important.
If your campaigns can reflect this, then you can show your audience that your brand celebrates what makes mothers unique, making everyone feel included.
Now more than ever, representation matters.
And the more people feel included in your campaigns, the more far-reaching your campaigns will be.
What is a mother, really?
Mothers may come in all shapes, sizes, and careers, but some of the world’s best mothers aren’t even, technically, mothers.
Whether an older sister, a guardian, cousin, aunt, friend or mentor, we all have women in our lives that have helped us in extraordinary ways.
These women deserve to be celebrated on Mother’s Day, too.
By changing the narrative so that all powerhouse women are celebrated on Mother’s Day, we also give children and adults who don’t have a mother, or a healthy relationship with their mother, the chance to feel included in celebrating their loved one/s on Mother’s Day.
Will you be launching a Mother’s Day campaign this year?
If you are looking to take your Mother’s Day ads to the next level or are wondering how they can work for your brand, get in touch us at One Day Agency.
