Will you be going away this summer?
If not, we bet you know someone who is.
Summer 2022 looks set to be an extremely busy year for UK and US airports, putting brands with highly-optimized airport ads in the ideal position.
Here’s how brands from all industries can reap the benefits of airport ads in 2 simple steps.
Let’s get started!
1. Keep things positive
One of the major benefits of airport advertising is that it allows brands to capture their target audience’s attention when they are actively looking for things to be distracted by.
Think about it. Most people spend the majority of their time in the airport (when they aren’t running from the wrong terminal 5 minutes before their flight) waiting.
While they do this, they are likely to be more perceptive of their surroundings. This provides advertisers with the chance to reach their target audience.
When a potential customer’s eyes land on your ad, they should feel the positivity radiating from it.
If not, then you could lose them.
In fact, one of the worst things that brands can do is create a negative tone for their airport ads. This will turn away holiday-goers who are looking forward to their vacation, and will also alienate those who are feeling stressed in the airport as they rush to the right gate - ultimately, airport ads that establish a negative tone will lose both of these potential customers.
Instead, brands should always keep their airport ads light, before focusing on keeping them relevant.
2. Consider DOOH advertising
DOOH (or Digital Out-of-Home) advertising is a fantastic option for many brands.
For those of you who don’t know what DOOH advertising is, think of moving billboards or time-sensitive bus stop adverts.
Simply put, DOOH ads can involve pretty much all of the timeless advertising channels but with a modern, digital twist. DOOH ads are especially useful because they enable advertisers to:
• Capture their audience’s attention with moving, interactive ads
• Stay relevant to their audience by showing at certain, optimal times or including time-sensitive, relative copy
• Analyze the results of their campaigns more easily
• Use results of campaigns to make changes to their live ads without going through the cost of removing them to re-install
Not only that, but from the smarter placements, stunning visuals and omnichannel-campaign possibilities, the potential of DOOH ads is practically limitless.
And advertisers looking to use DOOH ads in their airport advertising campaigns can enjoy all of these benefits and more.
Why?
Because generally speaking, audiences at the airport are extremely receptive to the ads around them. When at the airport, audiences are typically excited for the holiday ahead. During this time, audiences are typically more aware of their surroundings (and more receptive to your adverts).
When you combine your audience’s eager anticipation of what is to come with the power of DOOH advertising, something magic happens.
If you’re looking to sprinkle some of that magic on your own airport ads, or are wondering how they can work for your brand, get in touch with one of our OOH advertising experts at One Day Agency.
