Nearing its 5th birthday and led by the Oporto-born Ricardo Seixas, One Day has been through some strategic changes in 2024 such as a focus on foreign markets and investment by one of Manchester’s long-standing and most established companies, Behrens Group, ending its startup days. With the new focus, the agency is reporting that it remained on its growth trajectory and already achieved its goals with international billings accounting for over 45% of its total revenue and acquiring a high-profile sports racing brand to be announced soon.
Early in the previous summer, the agency initiated its plans for 2025, which will involve expansion into two new markets in early January. To facilitate this strategic move, One Day extended an invitation to Keith Lammie, a former Global Media Director, to join the CEO and Poland's Director as the third leadership member. Their collective efforts aim to lead and further develop the UK Market and International expansion.
Ricardo Seixas, Founder and CEO of One Day Agency commented: “Nothing excites me more than the plurality of the world. When I founded One Day that plurality was unavoidably set to its vision and the company goal was always to develop agile clusters across the world rather than growing vertically in one market. Agility is not a benefit or USP, it is a requirement to be able to deliver great marketing in today’s fast-changing digital world and the only way to achieve it is to keep horizontal structures. Keith brings a decades-long wealth of expertise that we are thrilled about and will lead our UK Market plans, whilst the rest of the leadership team focuses on bringing these clusters online.”
Keith Lammie, now UK Director for One Day, said: “Having had the benefit of having One Day as a client I know the passion and commitment that the Agency shows to its clients. I am excited to be joining One Day in its next phase of growth, working with such a talented team and incredible clients. When discussing the opportunity with Ricardo it was clear that our shared passion of supporting clients through a deeper understanding and connection with their business means that we can deliver first-class media campaigns with tangible results. Day one at One Day and I can't wait to get started!”
