Founded in 1551 near Barcelona, Raventós is the oldest producer of the Spanish traditional sparkling wine, Cava, and one of the biggest wineries in the world. For the holiday season, the brand hopes to bring peace, joy, and sparkle to consumers with their Codorníu sparkling wines on sale in Waitrose, Sainsbury’s, Ocado, Morrisons, Amazon Fresh, Tesco, and more.
The campaign launched this week through the hands of One Day Agency’s team and will run till the end of the year with a cross-channel nationwide campaign through Broadcast VOD, Bus Wraps, Digital Large Formats, Underground TCPs, YouTube, Programmatic Display, Supermarket Screens, and more. The agency is also launching Raventós other brands in Switzerland and planning 2023’s activity across the UK, Switzerland, Belgium, and other countries including trade marketing activities.
Ricardo Seixas, One Day’s Founder & CEO, said “We’re thrilled to be pushing Sparkling Life for Codorníu by placing the brand front and centre this holiday season, especially on the back of exceptional results on the previous two campaigns both in terms of sales and the brand’s stakeholder relationships. It has been no less than a great pleasure to work with the ambitious Spanish Raventós team. Cheers!”
Marta Badía, Europe Marketing & Trade Marketing Manager, said: “We are very excited about this campaign we’ve planned with One Day Agency and looking forward to seeing it live. For Codorníu, the UK is a key market in which we are focused on building brand awareness. This will be our third marketing campaign this year in the country, reflecting our firm commitment to communicating not only that Codorníu is a historic winery with a high-quality product, but also a desirable and attractive brand.”
