When it comes to advertising, there is no one-size-fits-all approach. After all, no two brands are the same!
But even two similar brands whose target audiences are both families will need different approaches in their advertising.
Having said that, there are a few channels that, when used efficiently, will yield fantastic results for brands looking to market themselves towards young demographics and families.
Today, we’re rounding up the best channels to reach families in 2022.
Let’s get started!
1. YouTube
Boasting over 2 billion monthly users, YouTube is a no-brainer for brands looking to reach families with their ads.
As one of the most popular platforms, YouTube has become more of a search engine than a tool for socializing. When parents, kids and teens want to learn something new or find a review for a specific product, one of the first places they go to is YouTube.
Brands looking to reach families also have the option of advertising themselves on YouTube, YouTube Kids or both, enabling advertisers to create different ads to target families with different interests.
After all, for many brands, a different approach may be needed to reach parents and kids, so creating multiple campaigns to run on the two different platforms could yield great results.
To learn more about YouTube advertising , including the different kinds of YouTube ads and how they might work for your brand, see our in-depth blog post on the topic.
2. Pinterest
Did you know that over 400 million people use Pinterest every single month?
We like to think of Pinterest as the right side of the internet’s brain - the creative side. In fact, much like YouTube, it isn’t much of a socializing app at all.
Instead, Pinterest is the home of ideas, and its users return to the app time and time again to look for inspiration.
While the platform isn’t too popular with kids, teens and parents alike use the platform to exercise their creativity and decision-making for everything from birthday gift ideas to interior design.
And with the right Pinterest ad, you can help them make their decision and choose your brand.
For more information about how to take your Pinterest advertising game to the next level, click here.
3. OOH ads
If anyone has been excited for things to return to normal again, it's the kids.
Crisp, creative and engaging ads that tell a little bit of your brand’s story and build consumer trust can do incredibly well on billboards, either digital or old-school, especially with families.
In fact, using a combination of digital and OOH channels to advertise your brand to families can see your brand recognition skyrocket.
While YouTube, Pinterest and OOH ads provide advertisers with countless opportunities to target families with their creative ads, there are many other channels through which advertisers can reach their target audience.
For example, some other channels with limitless advertising potential for family-orientated brands include: TikTok, in-game advertising and Instagram.
As always, what matters the most is researching which channels will be beneficial for your brand.
Where has your brand seen the most success when it comes to advertising to families? Which channels do you prefer?
If you’re looking to take your digital or OOH ads to the next level, or are wondering how they can work for your brand, get in touch with us at One Day Agency.
