As the fourteenth most visited website on the internet (according to research conducted in 2021), Reddit amasses around 2.3 billion monthly visits, eclipsing even Whatsapp.
However, despite its undeniable popularity, Reddit can be a difficult channel for advertisers to use successfully.
Because Reddit is a forum-based site, it is the home to many different political and social debates, with its different communities (named “subreddits”) varying wildly from one another. As a result, it can be a challenge for advertisers to create paid ads that reach their target audience and yield actual results.
But it isn’t impossible. Far from it, when done right, Reddit can be a fantastic channel for marketers looking to reach new audiences that are actively seeking out information.
As their website states:
“People come to Reddit to be informed. Because they trust the opinions here, users look to Reddit for product and brand recommendations.”
So, how can advertisers reap the benefits of Reddit advertising?
We’ve got you covered.
In this article, we’re going through everything, from what types of ads marketers can create for the platform, to how brands can target the right consumers.
Let’s get started!
1. Identify your audience
Who are your target audience? What interests do they have in common?
Once you know the answer to these questions, you can find many members of your target audience on Reddit. More specifically, you can find them in subreddits that relate to their interests and your brand’s niche.
For example, if a gardening brand is looking to advertise on Reddit, finding subreddits about gardening and about plants and the environment is a good place to start.
To help you find the right subreddits for your campaigns, Reddit has a catalogue of all their subreddits.
Unfortunately, not all subreddits are created equal, and some (while potentially very relevant to your target audience) have only a few members. Targeting subreddits that are relevant but bigger will allow marketers to make the most of their Reddit ad spend.
2. Become a part of the community
We all present a specific side of ourselves online, but Reddit users value authenticity. That’s why building consumer trust is especially important on this platform.
To help build trust, brands can and should get involved in several subreddits. This could be by commenting insightful messages on posts within the subreddit, or by creating your own posts – so long as they don’t come across too sales-y.
Because individual posts on Reddit can gain traction for a longer time than successful posts on other social media platforms, a little can go a long way with this strategy.
3. Promote your posts
Once you have a few posts that show your brand’s expertise and love for your niche, you can pay to promote these posts to users of the subreddit/s. This is a simple way of repurposing content and building exposure.
When you promote posts, you can even include links to your company website or product pages.
4. Use display ads
Reddit’s display ads are more traditional, in that they often take the form of a banner or interactive ad. To start using display ads on Reddit, you will need to get in touch with Reddit.
While this is a more expensive option, it is also great for brands with a bigger budget looking to capture users’ attention without creating organic content first.
How can I set up a Reddit campaign?
Reddit’s campaign management tool allows advertisers to target their audience even easier by letting advertisers filter users by their interests, the time of day, their location, and their device.
From here, advertisers can limit their daily Reddit ad spend and post their Reddit ads.
The process of advertising on Reddit is a relatively simple one, but it builds on one absolutely key premise: trust.
By meeting your target audience where they are using Reddit’s advertiser tools and showing that you are an authority in your niche, brands can quickly build consumer trust and increase their site, landing page, or product page footfall.
We’re a Reddit advertising agency that understands how to make your brand shine. To learn more about how Reddit ads can work for you, get in touch with us at One Day Agency.
