Unfortunately, there aren’t many resources out there to help B2B brands looking to step-up their digital advertising game. But why should B2C brands have all the fun?
At One Day Agency, we’ve got you covered.
Today, we’re going over the basic tips every B2B brand should know about creating a digital advertising campaign.
So, how can B2B brands begin to successfully leverage digital advertising in 2022?
Let’s find out!
Consider who your target audience are
Who are your target audience?
This is a question that B2B brands can struggle with, as the target audience is businesses, not individual clients with definitive characteristics.
In some cases, a brand’s B2B clients could even operate within different industries (depending on the services that your brand offers).
Instead of focusing on filling in the gaps that you don’t know, we recommend that you begin with what you do know. Take stock of what you do know the clients that you have. Are there any similarities between them?
Then, consider some of the features that your ideal client will have.
Once you know who your ideal client is, you can begin to understand where you can advertise your brand to catch their attention.
Ask where your target audience are
Understanding who your target audience are is important, but there is more that B2B brands looking to make the most of their digital ads should consider, such as where your target audience are - either online or in real life.
For example, if your ideal clients are close to one another (geographically) then tailoring your ads to reach said regions is also a great way to reach your target audience where they are.
Additionally, taking stock of which social channels are already working for your brand is a good place to start, but for those who cannot see this information, or in cases where no one social channel stands out as being the most successful for the brand, then trying to advertise on some of the most influential channels for B2B could yield great results.
According to recent studies, the best social channels for B2B businesses are:
· YouTube
(Please note, this is just for the majority of B2B businesses. Other channels may still yield great results for your brand.)
Finetune your campaigns over time
To give your brand the best chance of meeting and attracting your target audience, it is vital that you plan your campaigns out ahead of time. This includes doing plenty of research so that you know exactly where to find your target audience and have a good idea of how to introduce yourself to them and leave them wanting more.
These initial research and planning stages are crucial, but being flexible enough so that you can observe, analyse and finetune your campaigns over time is also an integral part of any B2B brand’s digital advertising strategy.
After all, the beauty of digital advertising is that there are plenty of opportunities to thoroughly analyse your campaigns, their successes and their shortcomings.
If you’re looking to take your digital ads to the next level or are wondering how they can work for your brand, get in touch with us at One Day Agency.
