Did you know that every week, the London Underground escalators travel a distance equivalent to going around the world twice?
These escalators regularly help millions of people get to the right tube station on time. With London Underground ads, you can transform these passengers into your customers.
Here is our guide to London Underground ads, including the huge benefits they can bring to your brand and how you can get the most out of your London Underground ad spend.
Let's get started!
Why London Underground?
Every week, millions of people use the London Underground to go to work, to visit their loved ones, travel and run day-to-day errands. The majority of these people are aged between 15 and 34.
When you advertise on London Underground, you can create ads that reach all of these people. For brands whose target audiences are:
1. Professionals
2. Or tourists
3. Age 15 to 34
London Underground ads can be a brilliant way of reaching your target audience.
How can you create the perfect London Underground ad?
1. Consider the format
So, you've decided you want to advertise on the London Underground. But how? And more importantly (at this stage) where?
Understanding the format of your ad and where it will likely be placed can help you gauge where your target audience will be when they see the ad and how you can best capture their attention.
For more information about different London Underground ad formats, see our page on the topic.
2. Aim to stand out
Many people who take the tube are often in a rush, whether on their way to work or for a deadline, or rushing to get to their train on time. Some formats, like tube car panels, will make an impression on customers who are stationary. However many tube advertising formats are placed in high-footfall areas. Once you understand where your audience will be when they see your ad, you can then focus on getting creative in using the ad's format to generate intrigue and leave your ideal customers wanting to know more after seeing your ad.
3. But go for quality
Don't sacrifice showing your brand voice and identity for the sake of creating an ad that stands out.
While many passengers who see your ad will perhaps only see it once, many more will see it multiple times as they spend every day on the tube.
To attract these people so that they go from potential customers to actual, paying customers in the future, you need to make sure that your ad reflects the quality of your brand and your brand voice.
London Underground advertising provides a high footfall environment for you to reach your target audience.
It is essential that your ad reflects who your brand is, how your brand can improve the customer's life, and establishes brand trust.
How can we help?
At One Day Agency, we know what it takes to help your brand shine. When used correctly, London Underground ads can be the tool that takes your brand to the next level.
To find out more about how London Underground advertising can work for your brand, get in touch with one of our experts today.
