Its no secret that, in 2020, the OOH (out-of-home) advertising industry suffered some huge setbacks.
As the world opened up to us once more, the industry began to recover. But no one could have predicted just how speedily OOH would get back on track.
Today, we’re looking into some of the best OOH advertising strategies and formats so that you can begin to understand how OOH advertising can help your brand shine.
Let’s get started!
DOOH (Digital out-of-home) advertising
98% of us are reached by OOH ads at least once a week- many of which are DOOH ads.
DOOH advertisements are getting more and more popular with advertisers looking to stand out from competing OOH ads.
One example of DOOH ads is electronic billboards. Typically in shopping centres or other popular spots, these 3D billboards are created and shown digitally, often incorporating some kind of moving graphic or video.
Perfectly blending elements of digital and OOH advertising together, DOOH ads enable advertisers to creatively use their ads in new and exciting ways.
Not only that, but they also provide advertisers with the freedom to tailor their ad to specifically reach their target audience at a particular time of day,
Even TikTok, the social media sensation that has seen perhaps the greatest growth after the pandemic, is utilising DOOH ads to reach new customers.
To learn which OOH channels could work best for your brand, see our OOH page on the topic.
Use specificity to analyse campaign success
Digital ads may provide advertisers with more opportunities to analyse the success of their ads and finetune their strategies more quickly.
But OOH is still hugely beneficial for brands in a wide array of niches.
In fact, research has shown that OOH ads have a higher consumer attention rate than digital ads do. This is significant, and can mean that for many brands, spending more of their advertising budget IRL (in real life) can have a greater impact.
By using specificity in their ads, advertisers can analyse the success of OOH and DOOH ads.
For example, by using a QR code, hashtag, brand word or landing page link that is specific to a particular OOH advert, brands can easily track how many users then used that hashtag, code or link.
By comparing this data against the approximate footfall nearby the OOH ad, brands can begin to understand the success of their ad more clearly.
With digital billboards, you can take this a step further.
By having specific hashtags, QR codes or terminology displayed on your DOOH ad at specific times of the day, you can also identify how successful your ads are at specific times of the day. This can give you further insights into your target audience and the success of your campaign.
A whopping 84% of brands agree that OOH ads significantly increased their brand awareness.
Will your brand be one of them?
If you’re looking to take your OOH ads to the next level or are wondering how they can work for your brand, get in touch us at One Day Agency.
