When it comes to sharing our life in pictures, we go to Facebook or Instagram. For hanging out with friends digitally, we turn to Messenger or Whatsapp.
But sharing our life in pictures with our friends directly? We go to Snapchat, of course.
Well - some of us do. It may come as no surprise, but Snapchat hasn't enjoyed popularity across all generations in the way that competing channels have done. However, Snapchat remains popular amongst gen Z and millennials.
For brands looking to meet audiences within these age groups, Snapchat could be the missing key.
Here's how brands can leverage Snapchat advertising in 2022
Who are your target audience?
Did you know that Snapchat has around 320 million active daily users? Or that the average Snapchat user opens the app 20x per day?
With the majority of Snapchat users being under 35 - if a significant portion of your target audience are within this age bracket, there's a good chance they're on Snapchat.
Not only that, but you could have an average of 20 chances to grasp their attention with your amazing, creative ads.
Before any successful campaign, brands must understand who and where their audience are.
What are the main ways to advertise on Snapchat?
There are five different kinds of advert that Snapchat have made available for advertisers - all of which can be easily managed through the Snap Ads Manager and allow advertisers to easily pick which demographic they would like to show their ads to.
1. Snap ads
Snap ads are Snapchat’s full-screen ads.
Appearing between Snaps or other in-app content, Snap ads can include photos, videos, gifs and other visual formats. While Snap ads can last for up to three minutes, those between three and five seconds long are typically the most effective.
For advertisers looking to create a seamless, in-app experience for their target audience, Snap ads could be the solution.
2. Product ads
So, you’re looking to highlight a specific service or product. The solution? Snapchat’s Product ads.
These ads can be similar to Snap ads, with one defining difference – Product ads are shoppable.
We’ve spoken before about the significance of shoppable content, and with good reason.
3. Dynamic ads
One of the many challenges that advertisers encounter when creating ads is that making the consumer experience feel personal is difficult, especially when you are trying to target thousands of people.
Enter: Snapchat’s Dynamic ads. Made for the purpose of automating ad creation and maximising click-rates, Dynamic ads enable brands of all sizes to create a personal experience for every consumer.
4. Adverts
Not to be underestimated, Snapchat’s adverts feature, which allows brands to make six-second-long un-skippable ads, gives advertisers the opportunity to harness their creativity and capture their target audience’s attention.
5. Theme
Perhaps the app’s most creative ad – Snapchat allows advertisers to create shareable content with their unique brand voice and branding.
Snapchat’s filters (text and images that go over pictures) are widely popular with Snapchat users. Even better, Snapchat allows advertisers to create their own stylized filters and target these towards their audience.
They even offer GeoFilters, which are filters targeted towards geographic areas (as opposed to specific demographics).
How can advertisers take their Snapchat campaigns to the next level?
If you would like to take your Snapchat marketing game to the next level or are looking to leverage this limitless digital marketing tool for the first time, get in touch with an expert.
At One Day Agency, we’re a pro Snapchat marketing agency with experience in helping clients master Snapchat marketing.
