Manchester-based integrated agency One Marketing Communications has been appointed to create the latest television campaign for leading kitchenware retailer, Lakeland.
Windermere-based Lakeland, which offers a huge range of quality cookware and bakeware from traditional pots and pans through to exclusive new innovations, awarded the assignment to the agency to position the brand as a leader within the kitchenware sector.
Paul Lowings, marketing manager at Lakeland said: “One Marketing Communications has demonstrated a solid understanding of our business and we are delighted with the finished advert.
“The idea behind the commercial is to drive Lakeland’s over-arching brand identity and demonstrate how people can create those special moments with a little help from Lakeland.”
The television activity is part of a wider marketing campaign for the key Autumn period and recently went live across selected ITV regions.
Wayne Silver, deputy managing director at One commented: “This is the first high-profile project which we’ve done for Lakeland and a fantastic brand to add to our growing portfolio.
“With baking being the hot topic of the moment, especially after the huge success of the Great British Bake Off, there has never been a better time to exploit the power of TV to raise awareness of Lakeland to both new and existing customers.”
One Marketing Communications is an integrated agency offering advertising, design, digital and PR services to a wide range of B2B and B2C clients.
