Integrated Manchester-based agency One Marketing Communications has been appointed by Watts Commercial Finance to drive a high-profile digital marketing campaign.
Watts, a leading name in the commercial finance sector, specialises in commercial mortgages, property development, invoice financing and acquisition funding.
One will be working closely with Watts to develop a customer relationship management (CRM) strategy utilising direct and email marketing to generate new customer leads and increase partner introductions.
Phil Gray, commercial director at Watts Commercial Finance said: “In the current economic climate, there is a huge need among firms for the financial services we offer so we are extremely keen to supercharge the marketing of our services.
“One demonstrated a solid understanding of our business needs and presented a workable strategy that will help us to reach new customers and raise the profile of the business in order to achieve our objectives. We look forward to working with the team on the campaign.”
The agency will provide ongoing digital consultancy support and develop the creative design work for a regular pipeline of communications.
Wayne Silver, deputy managing director at One commented: “Watts Commercial Finance is an exciting firm that is helping businesses throughout the UK to access the funds they need to grow and prosper.
“The firm joins a growing list of financial services clients including MBNA, Elite Insurance and Danbro. We are thrilled to be working with the team at Watts on this targeted campaign to strengthen its customer relationships and cannot wait to get started.”
One Marketing Communications is an integrated agency offering advertising, design, digital and PR services to a wide range of B2B and B2C clients.
